Lucky Matt who met a sponsor to shoot this second movie. The starting idea is pretty simple, Matt travels and gets shooted while dancing somewhere around the world. Some edits and the video is posted on the web.
The result, probably a nice and efficient viral marketing campaign for his sponsor. Sceptical? Check out the viewing statistics on YouTube (6,176,614 views and 24,057 comments as of now) and other video sharing platforms.
14 months in the making, 42 countries, and a cast of thousands.