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Carl Conrad » Microsoft http://www.carlconrad.net/en Marketing, technology, my views and thoughts on today's digital world Wed, 28 Apr 2010 21:30:01 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 What makes sense in Microsoft taking shares in Facebook? http://www.carlconrad.net/en/2007/10/what-makes-sense-in-microsoft-taking-shares-in-facebook/ http://www.carlconrad.net/en/2007/10/what-makes-sense-in-microsoft-taking-shares-in-facebook/#comments Fri, 26 Oct 2007 11:02:16 +0000 Carl http://carlconrad.wordpress.com/2007/10/26/what-makes-sense-in-microsoft-taking-shares-in-facebook/ Everybody now heard and read about Microsoft’s decision to take 1.6 % of Facebook. A 240 M$ deal. Not so bad. But what does this mean?

The official answer is that Microsoft will be Facebook’s exclusive advertising company. Is that truly worth 240 M$?

There probably more behind this.

What will this mean for Microsoft’s Live Spaces? It would not be the first time that creativity comes from acquisitions. Look at Yahoo! recent decision to drop Yahoo! Photos for Flickr which they bought two years earlier.

More, on the operating systems topic, many people say that Microsoft’s Vista could probably be Microsoft’s last operating system and that the future will be to Web based operating systems. Could this step be seen as a way for Microsoft to acknowledge this and a move to a future answer to the Google’s Google Aps initiative?

Obviously there is far more behind this move, probably a first step for the necessary future move for Microsoft to go for more online business, but it is too early to say in an ever changing world. Many open questions but a good topic to follow up.Similar Posts:

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