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Carl Conrad » BMW http://www.carlconrad.net/en Marketing, technology, my views and thoughts on today's digital world Tue, 31 Aug 2010 12:44:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 A skinnable car http://www.carlconrad.net/en/2008/06/gina-a-skinnable-car/ http://www.carlconrad.net/en/2008/06/gina-a-skinnable-car/#comments Fri, 13 Jun 2008 07:41:05 +0000 Carl http://www.carlconrad.net/en/2008/06/gina-a-skinnable-car/ Tired of car design you have to chose from? You want a car that looks like none else? Go to the skinnable car… Dealing with computers, we are already used to skins when it comes to software customization. BMW thought of applying the skin based customization concept to car design. Electric and hydraulic actuators associated to a resilient, durable and water resistant polyurethane-coated Lycra allow the owner to change the body shape.

See how BMW views the future of customized cars.

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